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SUCCESS STORY #2
Problem:
When lead client, UMDNJ Hospital told our creative team about their Neurological
Institute of New Jersey's Deep Brain Stimulation (DBS) they were moved.
The chance to control tremors from Parkinson's and other neurological diseases
seemed outstanding. They wanted an ad, and we delivered!
The Lewis Solution:
We developed a straight to the heart
ad using compelling graphics and copy.
Results
The ad ran in the Sunday papers. The hospital received 38 phone calls and
25 e-mails by 11AM Monday! The biggest response to a single ad they ever
had! |