Problem:
Seton Hall University asked us for the seemingly impossible. At a time
when they felt most students had decided upon Graduate School for the
coming Fall, they wanted to market their newest graduate program, the
Center for Sports Management.
The Lewis Solution:
Our strategy and creative was completed in four days. Ads were in the paper
in a week, and a handsome information and application folder produced.
Results:
Over 400 student responses within the first week the ads ran. This campaign
was by far the most successful Seton Hall had experienced for a specific
graduate program, all inside of an incredibly short time frame.
