SUCCESS STORY #1

Problem:
Over the past two years, the New Jersey State Police had a problem. Low morale. Low public opinion and few signs of diversity.

The Lewis Solution:

Lewis Advertising was selected for the NJSP's first recruitment advertising promotion in its 78 year history. We began by expanding the "Trooper" image to include many of 120 career opportunities available. Lewis Advertising came up with a strong unified strategy designed to win over a new audience using billboards, buses, print ads, internet, radio, and TV.

Results:

Within two weeks 15,000 applicants responded. The greatest number ever.

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