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SUCCESS STORY #8
Problem:
The University Hospital wanted to do a stroke awareness campaign, targeted
to a 2 mile x 2 mile Newark geographic area, giving warning signs and
the advice to call 911.
The Lewis Solution:
A strong, vibrant red and white stroke logo was developed. It was placed
in every stroke item and media used during the campaign. A series of
color newspaper ads were completed and run. Pharmacy bags, shopping
cart cards, king bus panels and interior cards, taxi tops and bus shelters
were produced and placed in the target area. A color 6 x 8 postcard,
followed one month later by a second, refrigerator magnet mailing served
as continuing reminder.
Results
At the end of the campaign, the Hospital's Director of Marketing and
Media Relations said, "It did exactly what it was intended to
do. It gave an excellent awareness of stroke signs while it positioned
the University Hospital as the location best able to treat stroke
victims. The diverse media with a strong, common message was the key
to its success."
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