Problem:
In partnership with the New Jersey Department of Education, the Ironworker District Council of Northern New Jersey started a unique Youth Transition To Work (YTTW) program for High School juniors and seniors; they already had materials for their Apprenticeship programs, but now they needed special materials to attract teens.

The Lewis Solution:
We created a dramatic website a njteeniron.com as well as a colorful, three panel table top display to use at many career shows.

Results:
Over the last year, more than 30 high school graduates have applied to the Ironworker Apprenticeship Program, dramatically reducing the advertising costs to attract candidates while increasing the quality of each applicant.